TABLE OF CONTENTS
DEDICATION
ACKNOWLEDGEMENTS
DECLARATION
APPROVAL
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iv
TABLE OF CONTENTS v
LIST OF TABLES viii
ABSTRACT ix
CHAPTER ONE 1
1.0 Introduction 1
1.1 Background to the Study 1
1.2 Statement of Problem 4
1.3 Purpose of the Study 5
1.4 Objectives of the study 5
1.5 Questions of the study 5
1.6 Research Hypotheses 6
1.7 Significance of the Study 6
1.8 Scope of the Study 7
1.8.1 Time scope 7
1.8.2 Geographical scope 7
1.8.3 Time scope 7
1.9 The limitations of this study 7
1.10 Operational Definition of Terms 7
CHAPTER TWO: LITERATURE REVIEW 9
2.0 Introduction 9
2.1 Mobile Social Media 10
2.2 Social Media Sites 10
2.3 Effects of Social Media Site 11
2.4 Social media and Education 12
2.5 Constraints of Social Media in Education 12
2.6 Social Media and Uganda 13
2.7 Parental Involvement and Social Media 16
V
2.8.1 Benefits of Social Media .17
2.8.2 Student’s addictiveness to social media 17
2.8.3 Students Exposure to Social Media 19
2.8.4 Influence of Social Media on Student Academic Performance 19
2.8.5 Usage of Social Media and Students’ Academic Performance 20
2.8.6 Gender Usage of social Media 21
2.8.7 Usage of Social Media by Age 22
2.9 Peer Pressure 24
2.9.l Social Media in the Classroom 24
2.9.2 Problems in Schools 24
2.9.3 Summary of Literature Review 25
CHAPTER THREE: RESEARCH METHODOLOGY 26
3.0 Introduction 26
3.1 Research Design 26
3.2 Population of the Study 26
3.3 Sample and Sampling Technique 26
3.4 Research Instrument 26
3.4.1 Validity of the Instrument 27
3,4.2 Reliability of the Instrument 27
3.5 Method of Data Collection 27
3.5.1 Method of Data Analysis 27
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS 28
4.0 Introduction 28
4.1 Presentation of Demographic Data 28
4.2 Analysis of Research Questions 29
4.3 Discussion of Findings 30
CHAPTER FIVE: SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 32
5.0 Introductions 32
5.lSummary of the Study 32
5.2 Conclusion 32
5.3 Recommendations 33
5.5 Suggestions for Further Studies 34
ABSTRACT The study generally examined the effects of Social Media on the Academic Performance of students in Kampala international university. Other purposes included; examining the level of student addictiveness to social media and the effect on their academic performance, determining the social media that the students are more exposed to and the effect on their academic performance, ascertaining how the use of social media has affected the academic performance of the students in Kampala international university and ascertaining the difference in students’ usage of social media by gender. A total sample size of 378 students were randomly selected using confidence interval of 5 and confidence level of 95% (0.05) from the total population of 24,661 full-time students in the Kampala international university. This study investigated social media and academic performance of the students in Kampala international university the descriptive survey research design was adopted in the study. A sample of 378 respondents was selected from a population of 24,661 full time undergraduate students in the selected university using confidence interval of 5 and confidence level of 95% (0.05).A simple random sampling technique was used for the selection, where seventy five (75) students were randomly selected from five (5) randomly selected Jaculties in the Kampala international university A self- developed Likert-type scale titled “Social Media and Academic Performance of Students Questionnaire (KIU)” thoroughly scrutinized by the project supervisor was used for data collection. The instrument was validated and found to be reliable. It was personally administered by the researcher. The data collected were analyzed with the use of descriptive statistics of frequency count and percentage, and the hypotheses were tested using the inferential statistics of Chi-square (X2) at 0.05 level of significance. The result from the findings of this study showed that, though Social media have negative effects on teenagers such as lack of privacy, distracting students from their academic work, taking most of their productive time, and such like, they also have benefits and can be used appropriately. For instance, students can form online communities in order to plan for a project, have group discussions about class material, or use the Social networking sites(SNS) as a way to keep in contact when a student who has been absent needs to be updated on current academic information. Students should better manage their study time in and prevent distractions that can be provided by the social media. There should be a decrease in the number of time spent by students when surfing the net. Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance.
